SETTERS EDUCATION Website

My role

Was responsible for the whole website supervision and update
Used analytics, data and A/B tests for decision making
Illustrated user flows with wireframes and interactive prototypes
Cooperated with developers and cross-functional teams such as marketing, product and brand

Was responsible for the whole website supervision and update
Used analytics, data and A/B tests for decision making
Illustrated user flows with wireframes and interactive prototypes
Cooperated with developers and cross-functional teams such as marketing, product and brand

Results

Launched 60+ landing pages (product and internal pages, webinars, special projects, personal accounts, events)
Directed and executed 3 full-scale redesigns of the company website to align with evolving business strategy
Built and implemented new Style Guide and documentation from scratch, effectively halving the feature launching time
from 2 weeks to 1 (50% efficiency gain)
Elevated product page conversion from 2 % to 3% in 3 months by redesigning key page layouts and implementing A/B
testing insights
Architected and established a data-driven analytics framework using Yandex.Metrika

Launched 60+ landing pages (product and internal pages, webinars, special projects, personal accounts, events)
Directed and executed 3 full-scale redesigns of the company website to align with evolving business strategy
Built and implemented new Style Guide and documentation from scratch, effectively halving the feature launching time
from 2 weeks to 1 (50% efficiency gain)
Elevated product page conversion from 2 % to 3% in 3 months by redesigning key page layouts and implementing A/B
testing insights
Architected and established a data-driven analytics framework using Yandex.Metrika

Special Projects

I also played an integral role in landing pages' creation for different special projects, such as New Year, Black Friday, Summer Camp, Advent Calendar, St. Valentine's Day, SE Birthday, and many others.