EdTech
Website
SETTERS EDUCATION Website
SETTERS EDUCATION Website
SETTERS EDUCATION Website
Website redesign and supervision
Website redesign and supervision
One more redesign? Sure
One more redesign? Sure
Since the project grew fast and changed its direction frequently, I directed and executed 3 full-scale redesigns of the company website to align with evolving business strategy,
Since the project grew fast and changed its direction frequently, I directed and executed 3 full-scale redesigns of the company website to align with evolving business strategy,
Low-fidelity wireframes
Low-fidelity wireframes
Thought through the new structure of the main page
Thought through the new structure of the main page
Web analytics
Web analytics
I architected and established a data-driven analytics framework using Yandex.Metrika in order to make the updates and enhancements according to real data.
I architected and established a data-driven analytics framework using Yandex.Metrika in order to make the updates and enhancements according to real data.
Design variations
Design variations
Colors were the initial feature of the new strategy and redesign, because each color scheme represented a certain online-course. So, I tested different color variations for the main page.
Colors were the initial feature of the new strategy and redesign, because each color scheme represented a certain online-course. So, I tested different color variations for the main page.
Main page evolution
Main page evolution
The product grew more mature. From online-courses for beginners and new graduates in 2021 it shifted to the educational project and community for managers, specialists and teams in 2023.
The product grew more mature. From online-courses for beginners and new graduates in 2021 it shifted to the educational project and community for managers, specialists and teams in 2023.
Launched 60+ landing pages
Launched 60+ landing pages
It included product and internal pages, webinars, special projects, personal accounts, events, etc. I also elevated product page conversion from 2 % to 3% in 3 months by redesigning key page layouts and implementing A/B testing insights
It included product and internal pages, webinars, special projects, personal accounts, events, etc. I also elevated product page conversion from 2 % to 3% in 3 months by redesigning key page layouts and implementing A/B testing insights
UI Kit and style guides
UI Kit and style guides
I built and implemented new Style Guide and documentation from scratch, effectively halving the feature launching time from 2 weeks to 1 (50% efficiency gain)
I built and implemented new Style Guide and documentation from scratch, effectively halving the feature launching time from 2 weeks to 1 (50% efficiency gain)
Special Projects
Special Projects
Special Projects
I also played an integral role in landing pages' creation for different special projects, such as New Year, Black Friday, Summer Camp, Advent Calendar, St. Valentine's Day, SE Birthday, and many others.
I also played an integral role in landing pages' creation for different special projects, such as New Year, Black Friday, Summer Camp, Advent Calendar, St. Valentine's Day, SE Birthday, and many others.
I also played an integral role in landing pages' creation for different special projects, such as New Year, Black Friday, Summer Camp, Advent Calendar, St. Valentine's Day, SE Birthday, and many others.
Results
Results
Launched 60+ landing pages
Directed and executed 3 full-scale website redesigns
Built and implemented new Style Guide and documentation from scratch, effectively halving the feature launching time from 2 weeks to 1 (50% efficiency gain)
Elevated product page conversion from 2 % to 3% in 3 months by redesigning key page layouts and implementing A/B testing insights
Architected and established a data-driven analytics framework using Yandex.Metrika
Launched 60+ landing pages
Directed and executed 3 full-scale website redesigns
Built and implemented new Style Guide and documentation from scratch, effectively halving the feature launching time from 2 weeks to 1 (50% efficiency gain)
Elevated product page conversion from 2 % to 3% in 3 months by redesigning key page layouts and implementing A/B testing insights
Architected and established a data-driven analytics framework using Yandex.Metrika