FinTech
Mobile app
Gift Cards
Gift Cards
Gift Cards
A service inside My O! application for gift cards' purchasing
A service inside My O! application for gift cards' purchasing
Idea
Idea
Give the users an easy way to find a present quickly and online by collecting all gift cards of different stores and services in one place
Boost the amount of active users and attract new ones
Give the users an easy way to find a present quickly and online by collecting all gift cards of different stores and services in one place
Boost the amount of active users and attract new ones
Challenges
Challenges
It was my first big project at DevCats team and I was the only designer developing it. It also was the first mobile application service I designed in my life.
The whole idea of such platform was brand new for Kyrgyzstan. The task at hand was colossal and unprecedented for our application. Furthermore, we encountered an extensive array of technical challenges, thereby leading us through an inexhaustible range of alternatives, revisions and iterations. For example, I created the design for both systems (iOS and Android), but due to tight deadlines and mobile developers' workload we made a decision to use a Hybrid system (WebView).
It was my first big project at DevCats team and I was the only designer developing it. It also was the first mobile application service I designed in my life.
The whole idea of such platform was brand new for Kyrgyzstan. The task at hand was colossal and unprecedented for our application. Furthermore, we encountered an extensive array of technical challenges, thereby leading us through an inexhaustible range of alternatives, revisions and iterations. For example, I created the design for both systems (iOS and Android), but due to tight deadlines and mobile developers' workload we made a decision to use a Hybrid system (WebView).
Research
Research
Since there was no app with similar features on Kyrgyzstan market, I did deep competitor analysis of many international applications.
Since there was no app with similar features on Kyrgyzstan market, I did deep competitor analysis of many international applications.
Product architecture
Product architecture
I divided the entire product into 2 major parts:
gift cards' showcase
admin panel for the content managers (I just wrote specifications for it, without design)
I divided the entire product into 2 major parts:
gift cards' showcase
admin panel for the content managers (I just wrote specifications for it, without design)
User scenarios and iterations
User scenarios and iterations
There were 4 main scenarios:
buying and sending it as a present to someone
buying a gift card for myself
receiving a gift card (for the app user and for the non-app user)
applying a gift card at the partner's point
There were 4 main scenarios:
buying and sending it as a present to someone
buying a gift card for myself
receiving a gift card (for the app user and for the non-app user)
applying a gift card at the partner's point
We divided the project into 4 iterations:
MVP with its fundamental functions: buy, give, receive (already launched)
Advanced search engine, new categories and filters (in progress)
Separate tabbar, favourites, skins upgrade, additional features (on approval stage)
Money presents and corporate procurement (future ideas)
We divided the project into 4 iterations:
MVP with its fundamental functions: buy, give, receive (already launched)
Advanced search engine, new categories and filters (in progress)
Separate tabbar, favourites, skins upgrade, additional features (on approval stage)
Money presents and corporate procurement (future ideas)
Design
Design
Together with the product manager we determined all the possible types of gift cards, their logic and appearance. To achieve the final result I went through enormous options and variations of colors, illustrations, techniques by collecting and processing feedback.
I used AI (Krea.ai) to make a vibrant catalog illustrations.
Together with the product manager we determined all the possible types of gift cards, their logic and appearance. To achieve the final result I went through enormous options and variations of colors, illustrations, techniques by collecting and processing feedback.
I used AI (Krea.ai) to make a vibrant catalog illustrations.
Moreover, I incorporated an efficient sorting, filtering and search functionality into it. So as to make it easier for the user to find the perfect present in a few clicks.
Moreover, I incorporated an efficient sorting, filtering and search functionality into it. So as to make it easier for the user to find the perfect present in a few clicks.
Results
Results
First iteration of the product was launched in 6-7 months
In 4 months after product launching — 63 partners connected, 285 new users attracted and 2113 gift cards sold
Next iterations are coming soon for further product scaling
With this project I went through many approval rounds: with design team, product team, business team, developers team, antifraud team, stakeholders. Honestly, it was hard and took much time, especially because it was my first big project in the company. But eventually, all the job was appreciated by both the team and the users. It was a good opportunity for me to show my design, communication and presentation skills. So, I definitely grew up and learnt a lot.
First iteration of the product was launched in 6-7 months
In 4 months after product launching — 63 partners connected, 285 new users attracted and 2113 gift cards sold
Next iterations are coming soon for further product scaling
With this project I went through many approval rounds: with design team, product team, business team, developers team, antifraud team, stakeholders. Honestly, it was hard and took much time, especially because it was my first big project in the company. But eventually, all the job was appreciated by both the team and the users. It was a good opportunity for me to show my design, communication and presentation skills. So, I definitely grew up and learnt a lot.