E-com
Mobile app
O!Market
O!Market
O!Market
E-commerce inside My O! SuperApp ecosystem including B2C online marketplace and C2C ads service
E-commerce inside My O! SuperApp ecosystem including B2C online marketplace and C2C ads service
Task
Task
Old marketplace required full reconstruction and strategy revision. So, as a part of total redesign I was in charge of profile section, including user's orders and reviews.
Old marketplace required full reconstruction and strategy revision. So, as a part of total redesign I was in charge of profile section, including user's orders and reviews.
Challenges
Challenges
The design system was really outdated, all components were inconvenient in use. There were a lot of files with time-worn screens, so it was impossible to navigate.
The design system was really outdated, all components were inconvenient in use. There were a lot of files with time-worn screens, so it was impossible to navigate.
Research
Research
I made a big research on marketplace's drawbacks, collected them and presented my study to the product managers. I also did a competitor analysis for it.
Product managers liked my ideas about product changes and put them into backlog. And we actually used some of those ideas later.
I made a big research on marketplace's drawbacks, collected them and presented my study to the product managers. I also did a competitor analysis for it.
Product managers liked my ideas about product changes and put them into backlog. And we actually used some of those ideas later.
The Journey
The Journey
The first step was to revise the design system together with other designers, to make components more flexible and convenient in use. The second step was to eliminate weak points of the existing interface. For example, there were a lot of order statuses and it was difficult for the user to navigate through them. I reduced them to 4 and illustrated all the steps with minimalistic icons.
The first step was to revise the design system together with other designers, to make components more flexible and convenient in use. The second step was to eliminate weak points of the existing interface. For example, there were a lot of order statuses and it was difficult for the user to navigate through them. I reduced them to 4 and illustrated all the steps with minimalistic icons.
Results
Results
I created a brand new profile section where any user could easily check the order status, order details, collect favorites, leave a feedback and edit the settings
The O!Market Design System was revised
I created a brand new profile section where any user could easily check the order status, order details, collect favorites, leave a feedback and edit the settings
The O!Market Design System was revised
